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In 2025

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Advertising	1
Code Switching (Language)	1
College Students	1
Cross Cultural Studies	1
Cultural Traits	1
English (Second Language)	1
Foreign Countries	1
Language Attitudes	1
Language Role	1
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Multilingua: Journal of…

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Ana María Rojo López	1
Katarzyna Anna Nowak	1

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Higher Education	1
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Poland	1
Spain	1

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When English Isn't Enough in Advertising: The Role of Language, Ad Length, and Complexity in Consumer Attitudes across Spain and Poland

Peer reviewed

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Ana María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Descriptors: Advertising, Language Role, English (Second Language), Second Languages