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Taylor W. Bailey; James J. Tanoos – Journal of International Students, 2025
Shifts in attitudes toward tourism management have permeated the literature on consumer behavior since the COVID-19 pandemic. Marketing strategies have targeted young people because, in an increasingly digital social world, global travel is especially appealing to this demographic, which feels a sense of isolation exacerbated by the pandemic.…
Descriptors: Cultural Awareness, North Americans, Overseas Employment, COVID-19