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Direct linkDebika Sihi; Abigail Ryan – Marketing Education Review, 2025
The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT and Gemini have impacted marketing education and practice. This paper introduces a prompt engineering assignment that utilizes generative AI to build critical thinking skills through the development of keyword research strategies, customer profiles, and…
Descriptors: Marketing, Business Education, Artificial Intelligence, Technology Uses in Education
Karina Lorenz Mrakovcich; Christopher L. LaCasse – Journal of College Science Teaching, 2025
This paper describes the collaboration of a Writing Center director and a professor of a Fisheries Biology course in support of a research paper entitled, "The World Without," which asks students to convince readers of the likely ecological consequences associated with the extinction of a finfish species or aquatic habitat. Opportunities…
Descriptors: Writing (Composition), Laboratories, Biological Sciences, Biodiversity
