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Direct linkBedirhan Gültepe; Cantürk Akben; Ahmet Yasin Senyurt; Hamit Coskun – Journal of Creative Behavior, 2025
This research comprises two studies investigating the impact of mood and cognitive stimulation on creativity, with a focus on the role of task type. The first study focused on idea generation, whereas the second explored slogan generation, revealing differing outcomes for distinct tasks. Positive and negative moods were induced through memory…
Descriptors: Creativity, Creative Thinking, Psychological Patterns, Cognitive Processes
