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Publication Date

In 2025

Descriptor

Advertising	2
Audience Awareness	2
Computer Mediated…	2
English (Second Language)	2
Second Language Learning	2
Social Media	2
African Languages	1
Bilingual Education Programs	1
Code Switching (Language)	1
Communication Strategies	1
Critical Theory	1
Data Analysis	1
Equal Education	1
Foreign Countries	1
Hispanic American Students	1
Internet	1
Language Usage	1
Language Variation	1
Linguistic Borrowing	1
Minority Group Students	1
Motor Vehicles	1
Multilingualism	1
Persuasive Discourse	1
Phrase Structure	1
Power Structure	1
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Source

International Journal of…	1
TechTrends: Linking Research…	1

Author

Clémence Darriet	1
Conrad Borchers	1
Francesca López	1
Gerald Eliniongoze Kimambo	1
Joshua M. Rosenberg	1

Publication Type

Journal Articles	2
Reports - Research	2

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Tanzania

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Analysing Persuasion Strategies in Online Advertising for Third-Hand Cars in Tanzania: Translanguaging in the Virtual Linguistic Landscape

Peer reviewed

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Gerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics

Dual Intent in Dual-Language Programs: Internet Data Mining of School District Communications

Peer reviewed

Direct link

Conrad Borchers; Clémence Darriet; Joshua M. Rosenberg; Francesca López – TechTrends: Linking Research and Practice to Improve Learning, 2025

Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…

Descriptors: School Districts, Advertising, Social Media, Web Sites