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Direct linkGerald Eliniongoze Kimambo – International Journal of Multilingualism, 2025
The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…
Descriptors: Advertising, Motor Vehicles, Social Media, Semiotics
Conrad Borchers; Clémence Darriet; Joshua M. Rosenberg; Francesca López – TechTrends: Linking Research and Practice to Improve Learning, 2025
Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…
Descriptors: School Districts, Advertising, Social Media, Web Sites
Emily Di Zhang; Shulin Yu – Computer Assisted Language Learning, 2025
While research on digital multimodal composing (DMC) has been skewed towards the instructional design and affordances of DMC for L2 learners, there is a wider need to develop conceptual models of L2 DMC competence, with which L2 learners can successfully design DMC works and respond to the multimodal reading and writing demands of the digital era.…
Descriptors: Second Language Learning, Second Language Instruction, Writing Instruction, Multiple Literacies
