Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable -- views of culture…

Paremiology is a branch of linguistics that studies proverbs and idioms, with their structural, semantic and pragmatic features. The purpose of the study was to distinguish ethnocultural and linguo-cognitive features inherent in Paremiology. For this purpose, the study analyzed family traditions related to weddings in Kazakh, English and Chinese…

This study examines the perspectives of Saudi heritage tour guides on their linguistic proficiency and their role in representing Saudi Islamic culture to international visitors. A questionnaire was used to explore how they perceive their responsibilities in conveying Saudi traditions, history, and Islamic values, as well as the effectiveness of…

Developing emotional competence during childhood is critical because it is a significant resource for building psychological well-being, social relationships and even school achievement. Language plays an important role in fostering emotional competence among monolingual children but for bilingual children, the relationship between culture,…

Cultural awareness is essential in foreign language education. This paper explores two projects that exemplify the integration of cultural elements into foreign language learning involving both first language (L1) and second language (L2) cultures. The first project was initiated in the course "German Cinema". It focuses on the legendary…