Many previous studies indicate that children are highly sensitive to the immoral behavior of others, preferring prosocial over antisocial characters. Accordingly, children avoid transgressors from a very early age. A special kind of transgressor is the moral hypocrite, who not only acts immorally but also acts in contrast to what they preach.…

Purpose: This article aims at presenting the concept of the Brazilian university's third mission and its relevance for predicting teaching behavior. To that end, this article presents a conceptual model of that third mission in Brazil and how its relationship with stakeholders was built. Design/methodology/approach: This is a conceptual article.…