Generative artificial intelligence (AI) has the potential to revolutionize social science research. However, researchers face the difficult challenge of choosing a specific AI model, often without social science-specific guidance. To demonstrate the importance of this choice, we present an evaluation of the effect of alignment, or human-driven…

Although there is growing social science research examining how generative AI models can be effectively and systematically applied to text-based tasks, whether and how these models can be used to analyze images remain open questions. In this article, we introduce a framework for analyzing images with generative multimodal models, which consists of…

Over the past decade, social scientists have adapted computational methods for qualitative text analysis, with the hope that they can match the accuracy and reliability of hand coding. The emergence of GPT and open-source generative large language models (LLMs) has transformed this process by shifting from programming to engaging with models using…

Generative AI (GenAI) is quickly becoming a valuable tool for sociological research. Already, sociologists employ GenAI for tasks like classifying text and simulating human agents. We point to another major use case: the extraction of structured information from unstructured text. Information Extraction (IE) is an established branch of Natural…