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The Causal Factors Affecting the Management of Predictive Student Relationship Using Business Intelligence Concept for the Retention of Undergraduate Students

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Atchima Manthon; Pallop Piriyasurawong – Higher Education Studies, 2025

This study aims to analyze causal factors affecting predictive student relationship management for undergraduate student retention using business intelligence. Phase 1 involved identifying key factors influencing retention through document analysis, categorizing them into social, learning, teaching, and student-related factors. Social factors…

Descriptors: Foreign Countries, Undergraduate Students, School Holding Power, Academic Persistence