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A SmartPLS4-Based CB-SEM Confirmatory Factor Analysis: A Case of Speaking Needs for Chinese Business English Undergraduates
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Ke Hu; Asmaa AlSaqqaf – Australian Journal of Applied Linguistics, 2025
Over the past decade, there has been an increasing emphasis on English for Specific Purposes (ESP) within China's higher education language programs. However, the shift towards ESP presents a multifaceted challenge, particularly for business English teaching at higher education, where speaking proficiency is crucial yet often falls below…
Descriptors: Factor Analysis, Business English, English for Special Purposes, Second Language Learning
Evaluating AI-Personalized Learning Interventions in Distance Education
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Sajida Bhanu Panwale; Selvaraj Vijayakumar – International Review of Research in Open and Distributed Learning, 2025
This study aimed to evaluate the utility of artificial intelligence (AI) in improving the persuasive communication skills of online Master of Business Administration (MBA) students. In particular, this study investigated the influence of personalization through AI using the Google Gemini platform on conventional and online instructional…
Descriptors: Distance Education, Artificial Intelligence, Computer Software, Individualized Instruction