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Direct linkRobert A. Peterson – Journal of Marketing Education, 2025
"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…
Descriptors: Marketing, Interdisciplinary Approach, Business Education, Semantics
Flor de Lis González-Mujico; David Lasagabaster – Language and Education, 2025
Research on the effectivity of PowerPoint presentations as an adjunct to theoretical and practical content during university lectures has garnered significant yet inconclusive findings. Specifically, how multimodal academic content should be organised to aid communication remains unclear. Legitimation Code Theory (LCT) introduces the concept of…
Descriptors: Visual Aids, College Instruction, College Faculty, Teaching Methods
YiHsuan Wood; Jeffrey J. Green; Ellen Knell; Yu Liu – Language Awareness, 2025
This study used eye-tracking to investigate the real-time processing of phonetic and semantic radicals (components of Chinese characters that give clues to their pronunciation and meaning) by intermediate-level university Chinese foreign language (CFL) learners. Additionally, the study examined how knowledge and awareness of radicals affect…
Descriptors: Eye Movements, Chinese, Second Language Learning, Second Language Instruction
Rachel Schiff; Shani Levy-Shimon; Lior Oanunu Shashoua; Ayelet Sasson – Reading & Writing Quarterly, 2025
The objective of this study was to evaluate the impact of a multi-component homograph processing intervention complemented by Executive Function (EF) skills on the performance of struggling readers. The researchers focused on measuring improvements in literacy, metalinguistic abilities, cognitive/EF skills acquired during the intervention, and…
Descriptors: Program Effectiveness, Intervention, Reading Instruction, Reading Difficulties
Download full textAi Nhan Nguyen; Tuan Van Vu; Thuy Thanh Le – International Journal of Language Education, 2025
Legal language is characterized by its specialized lexicology, often formed through derivational processes such as affixation, nominalization, and semantic derivation, making legal texts more challenging to understand. This research examined how university students majoring in legal English linguistics recognize, interpret, and manage the…
Descriptors: Dictionaries, Laws, Language Styles, Lexicology
Robin E. Harvey; Patricia J. Brooks – Language Teaching Research, 2025
Children learning Chinese must cope with an opaque orthography lacking transparent relations between oral pronunciations and written characters: a challenge heightened for L2 learners. Use of digital Pinyin input may facilitate connections between oral and written language by allowing learners to access vocabulary they cannot yet write. We…
Descriptors: Written Language, Chinese, Language Arts, Grade 4
