ERIC Number: EJ1467083
Record Type: Journal
Publication Date: 2025
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
Available Date: 0000-00-00
Enhancing Cultural Intelligence and Global Competency in Marketing Education: A Comparison between Study Abroad and Host Country Students
Marketing Education Review, v35 n1 p31-43 2025
A study abroad program offers numerous benefits and holds significant importance in a student's educational and personal development. It offers a transformative and enriching experience that can positively impact a student's personal, academic, and professional life. We propose a short-term study abroad and cultural exchange program where one of the main focuses is to create an opportunity for study abroad students to interact and collaborate with people from a different culture (host country students). American students spent 2 weeks with Thai students attending lectures, group discussions, and activities to learn about international marketing and sustainable tourism in Thailand. This study examines the effects of this program on student's cultural intelligence, global competency, openness to diversity, and learning. It also compares the differences between these two groups to offer more insights. The results show that American study abroad students showed higher cultural intelligence, global competency, and openness to diversity after the program completion, whereas Thai host country students did not show any significant changes.
Descriptors: Marketing, Study Abroad, Foreign Students, Cultural Awareness, Business Education, Transformative Learning, Learning Experience, Exchange Programs, Intercultural Communication, Cultural Pluralism, Cooperative Learning, North Americans, Foreign Countries, Rating Scales, Student Attitudes, Outcomes of Education, College Students, Tourism
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Thailand
Grant or Contract Numbers: N/A
Author Affiliations: 1College of Business, University of Akron, Akron, OH, USA; 2School of Management, Walailak University, Nakhon Si Thammarat, Thailand; 3Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand