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Download full textAhmed, Mumtaz; Yaqoob, Humaira; Yaqoob, Maimoona – Advances in Language and Literary Studies, 2015
Textbook evaluation means development of textbook that is based on rigorous research. In Pakistan text books are designed on communicative language teaching which focuses on communication. Morley (1991) has asserted that listening has a critical role in communication and in language acquisition because the better the students understand, the…
Descriptors: Listening Skills, Textbooks, Foreign Countries, Textbook Evaluation
Li, Juan – Advances in Language and Literary Studies, 2014
Needs Analysis is a valuable and irreplaceable tool in the curriculum design of Business English courses. It ensures a focused and efficient curriculum design responsive to the learners' needs. This paper analyses the needs of Business English undergraduates and the information obtained may offer some helpful suggestions to the setting of the…
Descriptors: Foreign Countries, Needs Assessment, Business English, English (Second Language)
Mukundan, Jayakaran – Advances in Language and Literary Studies, 2010
There are two main reasons why textbooks are evaluated; the first of which is associated to the task of textbook selection (predictive evaluation) and the second to the need to evaluate it while in use (retrospective evaluation) so that teachers can implement adaptation procedures later. Predictive evaluation is almost nonexistent in most…
Descriptors: English (Second Language), Textbook Evaluation, Developing Nations, Faculty Development
