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Wang, Zheng; Solloway, Tyler; Tchernev, John M.; Barker, Bethany – Human Communication Research, 2012
In the theoretical framework of dynamic motivational activation, this study reveals the dynamics of antimarijuana public service announcement (PSA) processing, especially the processing of co-occurring positive and negative content. It specifies the important role of endogenous feedback dynamics of the information processing system and teases them…
Descriptors: Publicity, Mass Media, Information Dissemination, Marijuana
Beatty, Michael J.; Heisel, Alan D. – Human Communication Research, 2007
A substantial body of scholarship focused on the processes involved in message planning has accumulated in the communication literature. One of the central tenets of memory models upon which most of the message planning models are based is that dynamic memory systems organize and reorganize knowledge structures to maximize information processing…
Descriptors: Memory, Interpersonal Relationship, Interaction, Inferences
Williams, Dmitri; Caplan, Scott; Xiong, Li – Human Communication Research, 2007
This paper reports the results of a controlled field experiment in which voice communication was introduced into an existing online community (online gaming guilds within the popular game "World of Warcraft"), comparing a mix of voice and text with text only. Quantitative results suggest increases in liking and trust due to the addition of voice,…
Descriptors: Computer Mediated Communication, Social Capital, Information Processing, Games