This article presents an 8P theoretical framework for understanding creativity and theories of creativity. The 8Ps are purpose, press, person, problem, process, product, propulsion, and public. The article opens by distinguishing between a theory and a model, on the one hand, and a theoretical framework, on the other. It then considers briefly…

Expanding our understanding of the lived experience of individuals who use their creativity to realize entrepreneurial opportunity is the primary aim of this paper. Interpretative Phenomenological Analysis is used, based on two interviews of one-hour duration, with eight participants. The key contribution of this research is the recognition of the…

Curiosity has long been extolled as a seed for employee creativity. This causality is plausible when considering curiosity as a stable trait. However, curiosity can also oscillate as a transitory state, thus complicating the causal sequence between such state curiosity and creativity. To clarify the causal ordering and achieve a refined…

In the last decade, research on the connection between curiosity and creativity has surged revealing a positive correlation. However, these findings are primarily based on cross-sectional studies, which do not establish the direction of the relationship between creativity and curiosity. Is curiosity the driving force behind creativity, or does…

This article presents the PTSI (Person x Task x Situation Interaction) theory of creativity. The theory deals with the creative person, the deployment of creativity in tasks, the ecological context in which this deployment takes place, and the types of creative products that result. The theory draws upon a wide range of previous work. The article…

Domain-specificity is a topic of debate within the field of creativity. To shed light on this issue, we conducted a meta-analysis of cross-domain correlations based on the Kaufman Domains of Creativity Scale (K-DOCS). To evaluate the model fit of one general factor versus two factors that encompass the primary K-DOCS subscales (Scholarly,…

Automated scoring is a current hot topic in creativity research. However, most research has focused on the English language and popular verbal creative thinking tasks, such as the alternate uses task. Therefore, in this study, we present a large language model approach for automated scoring of a scientific creative thinking task that assesses…

Qualitative research on creativity often highlights the role of accidents in creative process, but there is little research that takes these as its main topic. Perhaps because a model that relies on accidents undermines the meaningfulness of creativity; perhaps because the phenomenon itself is too complex to underwrite an entire research program.…

In this three-study investigation, we applied various approaches to score drawings created in response to both Form A and Form B of the Torrance Tests of Creative Thinking-Figural (broadly TTCT-F) as well as the Multi-Trial Creative Ideation task (MTCI). We focused on TTCT-F in Study 1, and utilizing a random forest classifier, we achieved 79% and…

In this paper, we organize past and present theories and models of creativity by using a new conceptual framework--the creativity matrix--with the aim of highlighting the dimensions of creativity we know a lot about and those we tend to either ignore or find difficult to study. This matrix is formed by bringing together a developmental model of…

This study provides insight into the role of expertise in the process of team creativity. Existing process models, that is, the random variation model and the creative synthesis model, either fail to treat team as an independent creative entity or neglect the differentiation in the voice of individual members in team creative process. In contrast,…

More and more research is showing how different environments can lead to greater or lower creative skills. The purpose of this concept paper is to introduce a novel application of the optimal-level of arousal model that could address inconsistencies present in the literature. After introducing possible definitions of creativity, I discuss the…

Much has been made of the apparent capacity for creativity of generative AI. However, as research expands the knowledge base regarding the capabilities and performance of this technology, the prevailing view is shifting away from "AI is creative" and towards a more balanced model of Human-AI co-creativity. Nevertheless, even this…

While creativity has traditionally been linked to arts education, the importance of developing the ability to think creatively across the school curriculum has grown in prominence (James et al. 2019), reflected by its inclusion in OECD PISA 2022 for the first time (OECD, 2024). Creativity enables learners to thrive in a rapidly evolving workplace,…

This article describes a "straight-A" model of the creative process. It characterizes the creative process in five overlapping phases, with the variables most affecting those phases characterized as: (1) activators, (2) abilities, (3) amplifiers, (4) appeal to audience, and (5) assessment by audience. The creative process does not…