The objective of this article is to illustrate that text mining and qualitative research are epistemologically compatible. First, like many qualitative research approaches, such as grounded theory, text mining encourages open-mindedness and discourages preconceptions. Contrary to the popular belief that text mining is a linear and fully automated…

Selecting a statistical framework for a behavioral study has profoundly different results than does a linguistically framed research strategy. The linguistic strategy overcomes many limitations inherent in statistical strategies and offers more meaningful results. Inferential statistical studies often discuss how the findings "explain" the results…

Written and spoken language contains inherent mechanisms driving motivation. Accessing and modifying psycholinguistic mechanisms, links language frames to changes in behavior within the context of motivational profiling. For example, holding an object like an imported apple feels safe until one is informed it was grown in a toxic waste dump.…