Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

This study devised an approach utilizing advertisements for cognitive education, particularly training to foster critical thinking ability of elementary students and conducted a field experiment to verify its educational effect. Fourteen sessions of the critical thinking education were performed over one semester geared toward elementary students…

This study was an investigation into the ways in which two classes of six- and seven-year-old children in Hawaii talked about the media. The children were shown video clips from a variety of media and asked to respond both orally and in writing. The qualitative data gathered in this study were researcher notes, video and audio-taped focus group…

The three major educational sectors in which learning occurs are often taken to be the formal education sector (schools, colleges, universities and so on), the workplace, and the free-choice learning sector (Falk, 2002). This review is concerned with science on television, understood as a significant component of the free-choice learning sector.…