More and more research is showing how different environments can lead to greater or lower creative skills. The purpose of this concept paper is to introduce a novel application of the optimal-level of arousal model that could address inconsistencies present in the literature. After introducing possible definitions of creativity, I discuss the…

Why can some people generate outstanding creative ideas despite receiving frustrating feedback? Although previous studies highlighted the effects of emotional states on creativity, the interactions between specific psychophysiological emotional parameters or affective states and response inhibition (RI) on creativity remain elusive. Therefore,…

This study investigated the impact of mild shifts in affective tone (i.e., pleasant vs. unpleasant) and arousal (i.e., high vs. low) on three creative processes. Undergraduates read short stories designed to induce affective shifts and then were asked to generate solutions to a complex business problem. Shifts in affective tone and arousal…

Within the literature, there are two opposing views regarding the influencing role of emotions on the creative process. The most commonly held view contends that positive emotions enhance creativity and negative emotions stifle it; yet, some studies show an opposite trend. These contradictory findings can be explained by examining two aspects of…