The youth population bulge in Kenya comes with so many challenges such as poverty, gender inequalities, political inequities, the absence of adequate health and medical resources, low educational attainment, homelessness, increased involvement in violence, drugs, and alcohol, poor physical and mental health, a lack of key life skills, premature…

There have been diverse arguments regarding the factors that could have an impact on individuals' attitudes toward a specific ad, brand, or product. However, there is still no overall agreement pertaining to these issues because many circumstantial factors, including personal characteristics of targeted audience members and product diversity, can…