Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this "audience turn" has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United…

Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation - the value…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Using a mixed-methods, multi-institutional design of general education writing courses at four institutions, this study examined genre as a key factor for understanding and promoting writing development. It thus aims to provide empirical validation of decades of theoretical work on and qualitative studies of genre and the nature of genre…

This article presents the work of two female students in a rural school who were assigned to respond to a Shakespearean text with a Digital Video (DV) project. The study shows how the teacher provided students appropriate time, mediation, and space in allowing them to bring their out-of-school literacies and interests within an academic context.…

In recent years, research in multimodality has established the benefits of using multiple semiotic modes like image, sound, and text in digital second language (L2) communication. However, researchers have yet to investigate how L2 learners make meaning through embodied modes--or gestures and facial expressions. Grounded in the social semiotic…

This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students' reflective depth varied, though deeper reflections demonstrate…

This article examines a manageable approach that provides students with significant opportunities to write and improve their writing over time in an introductory quantitative business course. The study examines six elements of written communication skills, as evidenced by assessment data from memorandum assignments administered following…

There is growing attention to student assessments designed to reach beyond the classroom, including assessments with an immediate or future audience. The impact of audience, however, has not been examined in multimodal assessments across continents, institutions, disciplines, and teaching contexts. Using qualitative data, this article examines the…

Proficient writers spend substantial time planning for writing, and that planning begins with analyzing the writing task. They spend time considering the topic, the audience and its needs, and the genre and form of the writing. This rhetorical analysis helps them set goals, orient their attention, and get organized. Task analysis can also help…

In this study, we examine the use of community-engaged writing pedagogy and the authentic, contextualized writing projects it creates to determine if students better understand the concept of audience and incorporate that foundational knowledge into their writing process. Thematic analysis of student reflections and interviews found students view…

Student voice is a difficult concept to capture in research. This study attempts to provide a vehicle for understanding student perceptions about writing and writing instruction through a case study supported by discourse analysis of student talk. The high school students in this study participated in interviews and focus groups about their…

Teachers search for ways to make classroom writing relevant and "real world." This article makes a case for using radio as a framework for the teaching of writing. Using this framework enables students to write strong, specific, and effective pieces and draws the real world into the classroom with the use of smartphones and Web-based…

In the present study I examine meaning-making as an integral aspect of successful writing assignments in political science. Results of a semester-long quasi-experimental pilot study show that meaning-making writing tasks help students in Introduction to American Politics courses become more politically engaged through the inculcation of civic…

This article introduces a new course in the Virginia Community College System English Curriculum, "English 114: Scientific Writing." The article briefly reviews the concept of "science rhetoric," then discusses the intended audience and purpose of the course, and explains the basic goals of the course in relation to the…