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Self-Explaining Roads: What Does Visual Cognition Tell Us about Designing Safer Roads?
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Theeuwes, Jan – Cognitive Research: Principles and Implications, 2021
In 1995, Theeuwes and Godthelp published a paper called "self-explaining roads," in which they argued for the development of a new concept for approaching safe road design. Since this publication, self-explaining roads (SER) became one of the leading principles in road design worldwide. The underlying notion is that roads should be…
Descriptors: Transportation, Traffic Safety, Design, Behavior Theories