This report describes a teaching experience with undergraduates to approach, in a simple and practical way, artificial intelligence (AI) and machine learning (ML) -- general-purpose technologies that are highly demanded in any industry today. The article shows how business undergraduates with no prior experience in coding can use AI and ML to…

Data Analytics has emerged as an essential skill for business students, and several tools are available to support their learning in this area. Due to the students' lack of programming skills and the perceived complexity of R, many business analytics courses employ no-code analytical software like IBM SPSS Modeler. Nonetheless, generative…