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Preparing Public Relations' Practitioners for the AI Era: Advancing Pedagogical Principles in Public Relations' Artificial Intelligence Education
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Aimei Yang – Journalism and Mass Communication Educator, 2025
At the forefront of industries profoundly influenced by artificial intelligence (AI), public relations (PRs) are undergoing a transformative revolution. The increasing applications of AI in PRs are driving a demand for proficient practitioners. Recognizing this, PR educational institutions must adapt by delivering tailored AI education. Despite…
Descriptors: Artificial Intelligence, Public Relations, Programming, Coding
A Comparative Analysis of Public Relations Curricula: Does It Matter Where You Go to School, and Is Academia Meeting the Needs of the Practice?
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Auger, Giselle A.; Cho, Moonhee – Journalism and Mass Communication Educator, 2016
According to scholars, there has been a move toward a more professional or occupational focus in postsecondary education, a focus that Grubb and Lazerson suggest "undermines education's moral, civic, and intellectual purposes." The purpose of this study was to evaluate the public relations curricula of U.S. universities and colleges and…
Descriptors: Comparative Analysis, Public Relations, Curriculum Research, Admission Criteria
Factors Associated with Passing School District Capital Project Referenda in Wisconsin, 2011-2016
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Hoh, Thomas John – ProQuest LLC, 2017
Wisconsin school district superintendents faced with the need to fund capital improvement projects through a school finance bond referendum need support. Information regarding the factors related to a successful referendum in Wisconsin is limited. This mixed methods study examined the factors associated with successful bond referenda in Wisconsin…
Descriptors: School Districts, Educational Finance, Bond Issues, Voting
Leniency and Halo Bias in Industry-Based Assessments of Student Competencies: A Critical, Sector-Based Analysis
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Wolf, Katharina – Higher Education Research and Development, 2015
Industry placements are popular means to provide students with an opportunity to apply their skills, knowledge and experience in a "real world" setting. Within this context, supervisor feedback allows educators to measure students' performance beyond academic objectives, by benchmarking it against industry expectations. However, industry…
Descriptors: Industry, Experiential Learning, Supervisors, Competence
The Homogenized Imagery of Non-Profit Organizations on the Internet
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Kenix, Linda Jean – Visible Language, 2007
This research evaluates websites from 200 "non-deviant" and 200 "deviant" non-profit organizations to better understand the relationship between the type of advocacy group and the visual imagery used for self-representation. Seventeen of 21 variables measured for this study found no difference between non-deviant and deviant non-profit…
Descriptors: Nonprofit Organizations, Public Relations, Advocacy, Power Structure
Handbook of Research on Electronic Surveys and Measurements
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Reynolds, Rodney, Ed.; Woods, Robert, Ed.; Baker, Jason, Ed. – Idea Group Publishing, 2007
The "Handbook of Research on Electronic Surveys and Measurements" is the comprehensive reference source for innovative knowledge on electronic surveys. This commanding handbook of research provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct…
Descriptors: Surveys, Evaluation Research, Computer Assisted Testing, Measurement Techniques