Purpose: The current research aims at investigating the mediating effect of electronic word of mouth (eWOM) on the link between entrepreneurial education and choice of the university among students. The main focus of this paper is that when entrepreneurial education is properly-implemented at universities, it leads to several positive outcomes…

Today, being actively present on social networks promotes visibility in the digital environment. Active Presence requires choosing the platforms that best suit the communication needs of the audiences, developing a frequent activity (Activity) and disseminating a certain type of publications (Presence). This study defines and evaluates the level…

Cyberbullying problem has become a global concern in universities. In Nigerian universities, the concern appears to be blamed on the lack of cyberbullying prevention and management strategies. The purpose of this qualitative exploratory case study was to explore the policy decision makers' recommendations for the development of cyberbullying…

Following the conceptualisation of a third space of internationalisation at a distance (IaD) in this study, we aim to explore how international students at the largest university in Europe, the Open University, might consider their own identities and perspectives. At present over 5000+ international students study at a distance at the Open…

This study aims to analyse intercultural communicative competence, understood as the individual's ability to effectively and appropriately develop communication and behaviour, when interacting in an intercultural context. In this study, the Behavioural, Affective and Cognitive Dimensions, and their sub-dimensions, are considered by using…

The study explores factors affecting university students' behavioural intentions in adopting an academic advising chatbot. The study focuses on functional, socio-emotional, and relational factors affecting students' acceptance of an AI-driven academic advising chatbot. The research is based on a conceptual model derived from several constructs of…

Within the university sector, student recruitment and enrolment are key strategies as institutions strive to attract, retain and engage students. This strategy is underpinned by the provision of services, applications and technologies that facilitate lecturing and support staff. Universities that offer online learning have a particular incentive…

This case study examines institutional communication of purpose to stakeholders through Facebook during the COVID-19 pandemic. The findings show that the institution attempted to reduce the negative impacts of the pandemic on campus life and student experiences while using the pandemic as an opportunity to re-iterate the importance of its…

Netnography is a research procedure to analyse people inserted in digital communities applied, in this research, at Virtual University of the State of São Paulo, the first Brazilian public institution that offers only distance education. The aim of this paper is to know what happens in the course Calculus III, of the undergraduate in Physics, with…

Objective: Electronic Nicotine Delivery System (ENDS) proprietors strategically placed near college campuses and pervasive marketing on social media platforms, such as Facebook, are critical to the tobacco industry's effort to acquire new young adult users. Understanding the themes used on Facebook to promote ENDS products to college students is…

Background Study: Asynchronous online discussions are vital venues for collaborative knowledge construction. However, the lack of appropriate instruction designs poses challenges in promoting deep and substantive engagement with the core subject matter. This paper explores how to enhance adult students' knowledge construction in the context of…

The COVID-19 global pandemic highlighted the dire need for institutional leaders to implement robust crisis communication strategies. Institutions risk damaging their reputation and relationships with constituents if their communication falters during a crisis. The purpose of this holistic single case study was to explore the appearance of the…

AI-powered chat technology is an emerging topic worldwide, particularly in areas such as education, research, writing, publishing, and authorship. This study aims to explore the factors driving students' acceptance of ChatGPT in higher education. The study employs the unified theory of acceptance and use of technology (UTAUT2) theoretical model,…

This study assesses the degree to which students practice digital citizenship values at Prince Sattam bin Abdulaziz University. The researchers identified elements of digital citizenship and divided them into three areas: respect, education, and protection. Following a descriptive approach, the sample consisted of 540 male and female students who…

This study investigated the relative effectiveness of immediate and delayed corrective feedback on the acquisition of -ing/-ed participial adjectives by Spanish English-as-a-foreign-language learners in video-based computer-mediated communication. Fifty-two participants took part in a communicative task in one of four groups (two experimental and…