This study focused on the use of casual games to motivate learners in a corporate retail settings to engage in a online learning platform. The study analyzed two populations of learners who were using the learning platform. One group of learners was in a game condition. In this condition, the learners were provided the option to play a casual game…

The fictitious online retailer "Elbe" faces a deterministic demand for products over a geographic area and fulfills this demand using supply nodes and fulfillment centers. Experiential learning using provided solver and ILOG models (available upon request from the authors) for this supply chain allows students to experiment with…

With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…

The advances in information technologies and the Internet significantly promote the prosperous growth of electronic commerce in recent years. Simply surfing the Internet allows consumers to conveniently explore endless product choices and a flood of related product information. As one of the most important sources of product information,…

I examine the formation of power as it relates to canonicity through online delivery systems, Amazon and Goodreads, and the academic sector in the contemporary period. The digital age has radically changed literature by providing for a textuality of literature that is multi-channeled, and this project responds by engaging new critical lenses for…

Various systems development life cycles and business development models have been popularized by information systems researchers and practitioners over a number of decades. In the case of systems development life cycles, these have been targeted at software development projects within an organization, typically involving analysis, design,…

Alcoholic beverages in the State of Arizona are regulated by the Arizona Department of Liquor Licenses and Control (ADLLC). Education programs in the alcohol industry must align with the needs of students working in the industry and with the criteria set forth by the ADLLC. Prior research has concentrated on irresponsible alcohol consumption…

This volume presents 64 abstracts of keynote and parallel paper presentations of the Irish National Academy for Integration of Research, Teaching and Learning's (NAIRTL) conference on the theme of flexible learning. The Flexible Learning conference was a joint initiative by NAIRTL and the Learning Innovation Network. The keynote presentations can…