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Beggs, Jeri Mullins – Marketing Education Review, 2011
The ineffectiveness of business ethics education has received attention from the popular press and the Association to Advance Collegiate Schools of Business after repeated ethics scandals. One possibility is that teaching ethics is different from other content areas because ethics is best learned when the student does not know it is being taught.…
Descriptors: Business Administration Education, Ethics, Ethical Instruction, Teaching Methods
Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph – Commercialism in Education Research Unit, 2009
As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…
Descriptors: Role of Education, Purchasing, Consumer Economics, Business
Teaching in a Sanitized World: An Exploration of the Suburban Scene in Public Communication Pedagogy
Clasen, Patricia R. W.; Lee, Ronald – Communication Education, 2006
This essay explores the suburban mythos that dominates the pedagogical scene of public-communication instruction. This scene both narrows the civic meaning of citizenship and constructs an unproblematic environment of professional acceptance. In doing so, it removes any serious discussion of the world of conflicted interests. As a remedy, this…
Descriptors: Textbooks, Suburbs, Hidden Curriculum, Undergraduate Study