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"There's so Much More to It than What I Initially Thought": Stepping into Researchers' Shoes with a Class Activity in a First Year Psychology Survey Course
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Tatlow-Golden, Mimi – Psychology Learning and Teaching, 2015
In psychology, it is widely agreed that research methods, although central to the discipline, are particularly challenging to learn and teach, particularly at introductory level. This pilot study explored the potential of embedding a student-conducted research activity in a one-semester undergraduate "Introduction to Psychology" survey…
Descriptors: Foreign Countries, Undergraduate Students, Psychology, Introductory Courses
Bridging Marketing Theory and Practice for Consumer Behaviour Master's Students: A Case Study from Sweden
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Sundstrom, Malin; Hagberg, Johan – Industry and Higher Education, 2010
This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…
Descriptors: Marketing, Foreign Countries, Case Studies, Consumer Education
Seamless Integration of Ethics
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Beggs, Jeri Mullins – Marketing Education Review, 2011
The ineffectiveness of business ethics education has received attention from the popular press and the Association to Advance Collegiate Schools of Business after repeated ethics scandals. One possibility is that teaching ethics is different from other content areas because ethics is best learned when the student does not know it is being taught.…
Descriptors: Business Administration Education, Ethics, Ethical Instruction, Teaching Methods
Power Principles for Educational Leaders: Research into Practice
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Hoy, Wayne K.; Tarter, C. John – International Journal of Educational Management, 2011
Purpose: The aim of this article is to examine the empirical literature on irrationality and identify a set of concepts to help administrators cope with irrationality in decision making. Design/methodology/approach: This analysis is a synthesis of the selected research literature on irrationality. Findings: A set of seven concepts and propositions…
Descriptors: Decision Making Skills, Educational Principles, World Views, Educational Administration
Using Geospatial Techniques to Address Institutional Objectives: St. Petersburg College Geo-Demographic Analysis. IR Applications, Volume 27
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Morris, Phillip; Thrall, Grant – Association for Institutional Research (NJ1), 2010
Geographic analysis has been adopted by businesses, especially the retail sector, since the early 1990s (Thrall, 2002). Institutional research can receive the same benefits businesses have by adopting geographic analysis and technology. The commonalities between businesses and higher education institutions include the existence of trade areas, the…
Descriptors: Higher Education, Institutional Research, Business, College Administration
Teaching in a Sanitized World: An Exploration of the Suburban Scene in Public Communication Pedagogy
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Clasen, Patricia R. W.; Lee, Ronald – Communication Education, 2006
This essay explores the suburban mythos that dominates the pedagogical scene of public-communication instruction. This scene both narrows the civic meaning of citizenship and constructs an unproblematic environment of professional acceptance. In doing so, it removes any serious discussion of the world of conflicted interests. As a remedy, this…
Descriptors: Textbooks, Suburbs, Hidden Curriculum, Undergraduate Study