A Machine Learning framework for predicting enrollment is proposed. The framework consists of Amazon Web Services SageMaker together with standard Python tools for data analytics, including Pandas, NumPy, MatPlotLib, and ScikitLearn. The tools are deployed with Jupyter Notebooks running on AWS SageMaker. Based on three years of enrollment history,…

Institutional staff such as enrollment managers, business officers, and institutional researchers are often asked to predict enrollments. Developing any predictive model can be intimidating, particularly when there is no textbook to follow. This paper provides a practical framework for generating enrollment projection options and for evaluating…

This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…

Across the nation, community colleges have expanded dual enrollment programs to increase college enrollment and completion, particularly among historically underserved populations. The California Community College system--the largest system in the nation--is no different and recently expanded its dual enrollment programming to include College and…

Effectively estimating student enrollment and recruiting students is critical to the success of any university. However, despite having an abundance of data and researchers at the forefront of data science, traditional universities are not fully leveraging machine learning and data mining approaches to improve their enrollment management…

As higher education continues to face declining enrollment and financial pressures from decreased funding, colleges and universities must find innovative ways to differentiate themselves from competing institutions through niche marketing initiatives in an effort to continue meeting the needs and wants of the shifting population of students. Niche…

In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…

The allocation of merit-based awards and need-based aid is important to both universities and students who wish to attend the universities. Current approaches tend to consider only institution-centric objectives (e.g. enrollment, revenue) and neglect student-centric objectives in their formulations of the problem. There is lack of consideration to…

Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed…

This article explores implementation of strategic enrollment management (SEM) at a two-year college and why SEM is critical to the long-term viability of an institution. This article also outlines the five initial steps needed to implement SEM, including identifying SEM leadership, building a SEM committee, developing a common understanding of…

Non-selective Division III institutions often face challenges in meeting their enrollment goals. To ensure their continued viability, these schools recruit large numbers of student athletes. As a result, when compared to FBS (Football Bowl Division) institutions these schools have a much higher percentage of student athletes on campus and a…

Prompted by changing demographics, economic pressures, and global competition, Texas and members of the Southern Regional Education Board adopted policies to boost minority enrollment and success in higher education around the turn of the century. This study draws upon IPEDS graduation rate data for a benchmark year, 2002, and for 2006 through…

We, as educators, expect students to connect the dots and experience our institutions through a variety of lenses; we must organize ourselves in a way that places synergy, collaboration, and data-driven decisions at the center of our operations. Over the past three years, Ramapo College has worked diligently to ensure that strategy drives the…

Interest on the part of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Board of Directors in the development of a set of descriptions of the core competencies for AACRAO professions goes back several years, with more active discussion beginning in 2011 under the leadership of AACRAO President Nora McLaughlin. At…

The Pittsburgh Promise is a scholarship program that provides $5,000 per year toward college tuition for public high school graduates in Pittsburgh, Pennsylvania who earned a 2.5 GPA and a 90% attendance record. This study used a difference-in-difference design to assess whether the introduction of the Promise scholarship program directly…