This article considers the multiple relations that emerge from and between Facebook commenters, as well as between commenters, researchers, and the research project during recruitment. To do so, we draw on our experiences of recruiting individuals who have concerns about or are opposed to a range of recent social and legal changes in…

In this article, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee--employer linked data set as part of The Shift Project. We describe the workflow process of targeting, creating, and…

Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

Understanding how computer users allocate attention to features of potentially dangerous emails could help mitigate costly errors. Which features are salient? How stable is attention allocation across variation in email features? We attempted to measure the mental salience of several email features common in spam and/or phishing emails. We created…

Job advertisements provide accessible and practical data to explore labour market dynamics and recruitment trends. This paper presents a scoping review of empirical studies using teacher or teacher educator job advertisements as primary data. Particularly, this review will provide a structured overview of the methodology and objectives of the…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Purpose: This paper aims to offer practical guidance on teaching about digital extremism -- defined here as the intersection of digital disinformation campaigns with political extremism -- by highlighting four pedagogical challenges: the danger of unintentionally "redpilling" students; the slippery slope to false equivalency and…

The development of digital technologies has created a market need for specialists working with the big data that is necessary for making management decisions. This study aims to identify the skills structure of the data analyst profession (DAP) in Russia. The authors used a program code written in Python to examine relevant vacancies extracted…

This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students'…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

The world of work is being impacted by a fourth industrial revolution, transformed by artificial intelligence and other emerging technologies. With forecasts suggesting large shares of workers, displaced by automation, in need of upskilling/reskilling, the design of active skills policies is necessary. Conventional methods used to anticipate…

This working paper is the first publication coming out of a project investigating the role of vocational education and training (VET) in developing digital skills in the Australian workforce, using two sectors as case studies--Transport and Logistics, and Public Safety and Correctional Services. The study employs a mixed method approach, combining…

What better way to interest students in mathematics than using a Super Bowl® commercial? A Prudential® insurance commercial aired during the Super Bowl in 2013 was the impetus for this lesson (see it here on You-Tube™: http://www.youtube.com/ watch?v=IsNiKGMSHUQ). In the commercial, four hundred people were polled on "How Old Is the Oldest…

Purpose: Little is known about health-related advertising on university environments. Given the power of advertising and its potential effect on health behaviors, the purpose of this paper is to assess the health-related advertisement environment and policies on university campuses. Design/methodology/approach: In total, ten geographically and…

In late 1939, the United States Bureau of the Census was gearing up for the 16th official enumeration, or count, of the nation's population. Authorities wanted to insure widespread participation. So, they made good use of some information revealed in the 1930 Census--namely that roughly 40 percent of American households had a radio set. In…