This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either when presented individually or in combination), simple shapes/curvilinearity, and the orientation and relative…

This study investigates the ways in which first graders utilised a variety of semiotic resources when authoring nonfiction compositions during a nonfiction genre writing unit of study. Grounded in social semiotics and multimodality theories, the study uses a case study approach to explore the text, image and design resources used in students'…

Civil engineers and project managers must control and manage the project management discourse with the client and other stakeholders or risk slippages to time, cost, and programs. This paper explores how communicative choices and the representation of project requirements and engineering issues are intrinsic to effective civil engineering work.…

The purpose of this study is to examine the effect of a professional development course based on information and communication technologies (ICTs) on mathematics teachers' skills in designing technology-enhanced task. A technology-enhanced professional development course for supporting mathematical reasoning is designed, implemented, and evaluated…

This paper explores the notion of "productive risk" as a way of understanding how diverse students can become re-makers of landscape architectural design practices and education. We trace the design trajectories of two first-year students at a South African tertiary institution and examine how the students negotiate the risk of drawing…

Extended Curriculum Programmes have a responsibility to validate the resources and experiences students bring to their learning environment. However, designing assessment practices that encourage diverse students to draw on their resources in order to both access and challenge disciplinary discourses can be complex. This article is framed in terms…

This study explores disciplinary literacy instruction integrated within an elementary engineering unit in an urban classroom. A multidisciplinary team of university literacy and engineering educators and classroom teachers served as the research team for this case study. A social semiotic language theory (systemic functional linguistics) and a…

Gunther Kress's multimodal and social semiotic theory of communication has moved beyond the realm of linguistics, which originally framed his work, and has reached out to inform other fields, such as those of education, museum studies, as well as the humanities and social sciences more broadly. This article brings together our insights in relation…

Today's use of technology and media in daily life has altered the dominant role the written word has played in communication over centuries. Currently, educational settings take into consideration the combination of different modes of representation that exist in an array of everyday texts. "Developing knowledge about linguistic, visual and…

The theorization of multimodality in academic scholarship is disconnected from how it is conceptualized by children. To bridge this gap, we analyzed 75 interviews with children about their digital video making. Analysis of their responses demonstrates children's socially-embedded, age-specific understandings of how modes operate, as well as when…

This article presents results from a case study which investigated how Norwegian English foreign language (EFL) learners, roughly aged 16-17, take action through redesigning a multimodal advertisement. Data was collected from a redesign task at the end of a 16-week intervention, in which three classes were introduced to critical visual literacy…

Using oral narratives of tattoos and their bodily emplacement, the paper explores the performance of creativity, language and multilingualism, identity and gender among female students at three universities in South Africa. We draw on notions of skinscapes, the material culture of multilingualism and multimodality to illustrate, analyse and…

Assessments in tertiary science subjects typically assess content knowledge, and there is current need to both develop and assess different forms of knowledge and skills, such as communications and digital literacies. A digital explanation is a multimodal artefact created by students to explain science to a specified audience, which is an…

This research is the second stage of my entire graphic novel practice looking at a feminist topic -- women's awakening from marriage. In this phase, the study carries out the practical process of the creative work, involving a graphic novel (body), an opening title (hook) and a package of visual communication design (promotion), in order to convey…