The new strategic paradigm of resource development described in this paper recognizes that there are a number of important resources, in addition to financial ones, that are important to support the mission and to achieve the vision of a nonprofit organization, such as a college or university. It acknowledges and utilizes board members, with…

This is the third installment in a four-part series that follows the exploits of Gene, a well-established CIO of a sizable IT organization at a top-100 university. Gene has been working with his team to regain the trust of the campus through Project Rescue, a 30-day turnaround plan focused on demonstrating IT's value. Project Rescue has two…

Advancement offices have their share of management issues. Do any of these situations sound familiar? An underachieving alumni director should have been let go long ago, but without a single bad performance review, he can't be fired. A development officer hires the wrong person and now spends too much time supervising her. A high-performing…

This qualitative case study endeavored to understand how program managers at one post-secondary Canadian university define, understand and undertake the marketing of their revenue-generating English as a Second Language (ESL) programs. Data were collected through interviews with three managers of distinct English as a Second Language (ESL)…

This paper explores the difficulties of finding an appropriate theoretical framework for a doctoral dissertation examining revenue-generating language programs at post-secondary institutions. It briefly examines the history of language programs in higher education in the developed English-speaking world and the current situation of many…

Colleges and universities around the world are enacting sustainable initiatives. Some are signing the American College and University President's Climate Committment, while others are being recognized by STARS (Sustainability, Tracking, Assessment, & Rating System). Despite what level of dedication to sustainability an institution might have, it…