The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This paper documents the linguistic landscape of Saint Catherine Street, a major thoroughfare in Montreal, Quebec, Canada. The street is taken as a microcosm of the sociolinguistic variation observable at the various levels of analysis, ranging from the neighbourhood, the city, the province, Canada as a whole, and the globally similar environment…

English has been for centuries seen as the native language of speakers in the English-speaking inner circle countries, as the second language of speakers in the former British-colony outer circle countries and as an international business lingua franca among speakers in the techno-economically powerful extended circle countries. Little is known…

Jawi is the orthography in which Malay has been written since the Middle Ages, when it was adapted from the Arabic script. Introduced by Muslim traders, it was adapted to Malay phonology using diacritics that modified six letters. It was used until the Roman script (Rumi) brought in by European traders and colonisers began to supplant it in the…

The purpose of this study was to find out the trades attitude towards the Karonese language in Indonesia. Therefore, descriptive analysis research was conducted to get the relevant findings in this study. The data were collected by using interview and documentation techniques. Furthermore, the data were analyzed qualitatively on language attitude.…

Based on a database composed of 1500 pictures, belonging to 401 analytical units from the Linguistic Landscape (hereafter: LL), and representing mainly the signs on the shop of migrant traders in two multi-ethnic neighbourhoods in Milan, this paper will describe the positioning strategies of Latin American (hereafter: LA) communities in a…

This paper presents the first in-depth analysis of linguistic landscape (LL) of a migrant area in Dubai. While Arabic is the official language of the country, few foreigners learn it and English has become the lingua franca that allows migrant communities to communicate. Nonetheless, English and Arabic are mother tongues to a minority of resident…

Indigenous languages in poverty-stricken areas are often threatened by competition from the majority languages driving economic progress. Within the framework of the economics of linguistic exchanges, this paper discusses the possibility of transferring linguistic capital into economic capital, and the revaluation of minority languages to promote…

Weiner (1988. "On Editing a Usage Guide." In "Words for Robert Burchfield's Sixty-Fifth Birthday," edited by E. G. Stanley, and T. F. Hoad, 171-183. Cambridge: D.S. Brewer, 173) describes usage guides as being 'as broad as the English language, covering spelling, punctuation, phonology, morphology, syntax, and lexis, and…

This study examines the experiences of mixed-race Korean Americans in their journey to develop and use their heritage language, Korean, through in-depth autobiographical interviews. Participants highlighted the role of 'Korean-speaking spaces' such as Korean churches or grocery stores, where the expectation is to speak Korean, as important sites…

Increased attention to urban diversity as a site of study has fostered the recent development of linguistic landscape studies. To date, however, much of the research in this area has concerned the use and spread of English to the exclusion of other global languages. In a case study situated in Box Hill, a large suburb of Melbourne, we adopted a…

This article looks at the presence of Italian in the linguistic landscape (LL) of Kuala Lumpur, Malaysia. Rather surprisingly, Italian is quite visible, and it might even be the most used European language after English. After a general introduction on the Italian language and Malaysia, including the latter's LL, the article goes on to outline the…

This paper investigates a metrolingual language object and creative place-making in Dumbo, Brooklyn within the era of late capitalism. It is an analysis of how two simple letters 'O' and 'Y', when put together create two short words 'OY' and 'YO' yet carry exponential meaning about metrolingual language ideologies, language users and powerful…

This article investigated the intrinsic, extrinsic, and integrative orientations shaping reading and speaking English skills among adult Mexican immigrants in two gateway communities in Illinois. Intrinsic orientations refer to reasons for second language (L2) learning derived from one's inherent pleasure and interest in the activity. Extrinsic…

After the end of the civil war in 1990, a major reconstruction effort was underway in Beirut, the capital of Lebanon. With reconstruction came significant changes to the city's landscape and identity. Adopting a linguistic landscape (LL) lens, this study aims at better understanding these changes by asking what languages are used on the store…