This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

This article summarizes our experience at McGill University in developing a strong connection not only with a large number of students but also with the general public. This has led to the establishment of a cooperative team to deliver useful information about chemistry and science broadly via the radio, television, the Internet, lectures,…