This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key…

A combination of public relations, marketing, advertising, and information and communication technologies, social media work is an increasingly important part of information professionals' jobs. This paper reports on a survey-based study of 49 information professionals who routinely use social media in their work. Respondents provided information…

This paper attempts to find if there is any connection between the marketing attitudes and behaviour of librarians in thirty-three different libraries of Finland. Based on market-oriented behaviour, three kinds of libraries were found: "strong," "medium" and "weak." The findings indicate a positive relation between…