This paper addresses the role of 'emotional labour' in conducting sensitive research. As such it begins to unpick the emotional and embodied consequences of working with data which covers sensitive subjects, in this case perinatal death, and considers how such responses are likely to impact on the analysis of data. We draw upon two doctoral…

This paper looks at the contribution of applied cognitive psychology primarily to the research on advertising. The first issue is to attempt to define and specify the unique contribution of applied, as opposed to "pure," cognitive psychology to this research area. Next, the issue of the medium of message delivery is discussed. The…

Much speculation exists over what contributes to the high rates of superintendent turnover and mobility. One increasingly overheard reason for what drives superintendent movement falls into a category generally relating to family or "personal reasons." Academics who have studied the issue identify insufficient time with family as an explanation.…

There is a long research tradition associating humour with creativity, although relatively little research which focuses on the use of humour among professionals in particular workplaces. Addressing this gap, this paper analyses ordinary everyday workplace interaction in a range of New Zealand white collar organizations in order to examine claims…