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Direct linkOrtiz, Lorelei A. – Business Communication Quarterly, 2013
To teach effective business communication, instructors must target students’ current weaknesses in writing. One method for doing so is by assigning writing exercises. When used heuristically, writing exercises encourage students to practice self-assessment, self-evaluation, active learning, and knowledge transfer, all while reinforcing the basics…
Descriptors: Heuristics, Business Communication, Active Learning, Undergraduate Students
