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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Simona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Rui, Ning – Society for Research on Educational Effectiveness, 2013
With funding through grants and donations, an international development organization has provided developmental services to a woreda in southern Ethiopia since the early 1980s. This study is intended to assess the outcome and impact of the program and address the following questions: (1) Did direct beneficiaries of the CDTP program exhibit better…
Descriptors: Foreign Countries, Community Development, Integrated Activities, Community Programs
Kelley, R. T.; Hannans, A.; Kreps, G. L.; Johnson, K. – Health Education Research, 2012
This paper describes a 16-month health education pilot program based on diffusion of innovation and social network theories. The program was implemented by volunteer community liaisons for the purposes of increasing awareness of and support for HIV vaccine research in minority populations. This theoretically driven pilot program allowed the…
Descriptors: Acquired Immunodeficiency Syndrome (AIDS), Health Education, Pilot Projects, Formative Evaluation

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