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The 2015 Enterprise Application Market in Higher Education: Customer Relationship Management Systems
Direct linkLang, Leah; Pirani, Judith A. – EDUCAUSE, 2016
Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…
Descriptors: Higher Education, Management Information Systems, Database Management Systems, Institutional Advancement
Download full textParadise, Andrew – Council for Advancement and Support of Education, 2016
Building on the inaugural survey conducted three years prior, the 2015 CASE Community College Alumni Relations survey collected additional insightful data on staffing, structure, communications, engagement, and fundraising. This white paper features key data on alumni relations programs at community colleges across the United States. The paper…
Descriptors: Community Colleges, Alumni, Public Relations, Benchmarking
Jain, Yashraj – Council for Advancement and Support of Education, 2016
This report presents findings from the 2016 Ross-CASE Survey of Philanthropic Giving to Universities in UK. The project was conducted by CASE Europe and funded by HEFCE and the Ross-Group. This year's survey comes at a time of great change for the UK charity sector. The historical trend data of previous surveys will be invaluable in helping…
Descriptors: Philanthropic Foundations, Higher Education, School Surveys, Universities
