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Direct linkLee, Jaekyung; Liu, Keqiao; Wu, Yin – Educational Research for Policy and Practice, 2020
This study examines international brain race for world-class universities as measured by the QS World University Rankings (QS) and the Academic Ranking of World Universities, particularly in the context of Asian nations' institutional competition and benchmarking against American counterparts. Applying mixed methods with statistical analysis of…
Descriptors: Foreign Countries, Universities, Reputation, Achievement Rating
Lee, YoungAh – Educational Research for Policy and Practice, 2019
In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…
Descriptors: Parent Attitudes, Marketing, College Bound Students, Universities
