Globalisation poses a challenge for businesses with linguistically diverse staff, prompting the choice of English as the default corporate language. Although many studies extensively explored the role of corporate language policy in large corporations, employees' perceptions of such policy has not been explored adequately. Fewer studies…

This paper provides a qualitative account of Vietnamese language maintenance in Manchester. Through ethnographic observations of distinctly Vietnamese locations, Vietnamese language practices are shown to create spaces in which Vietnamese is the dominant language, and in which Vietnamese norms and expectations, or scales, are able to influence and…

Based on a database composed of 1500 pictures, belonging to 401 analytical units from the Linguistic Landscape (hereafter: LL), and representing mainly the signs on the shop of migrant traders in two multi-ethnic neighbourhoods in Milan, this paper will describe the positioning strategies of Latin American (hereafter: LA) communities in a…

The study investigated the language choices of Chief Executive Officers (CEOs) of Chinese family business and the factors guiding their choices. Interviews were conducted with 17 CEOs of family businesses located in Sarawak, some of whom are the sons and grandsons of the founder of the business. The results showed that all the CEOs can speak their…

In the post-apartheid era, South Africa has adopted a language policy that gives official status to 11 languages (English, Afrikaans, and nine Bantu languages). However, English has remained the dominant language of business, public office, and education, and some research suggests that English is increasingly being spoken in domestic settings.…