Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

This study devised an approach utilizing advertisements for cognitive education, particularly training to foster critical thinking ability of elementary students and conducted a field experiment to verify its educational effect. Fourteen sessions of the critical thinking education were performed over one semester geared toward elementary students…