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Download full textPurcell, Bernice M. – Journal of Instructional Pedagogies, 2021
Faculty encourage students to create LinkedIn profiles and to use LinkedIn for job searches, but often realize that as soon as the profile is created, many students abandon LinkedIn. The project changed the approach to incorporate a series of assignments in which students not only revised an existing profile but then were required to develop a…
Descriptors: Educational Technology, Technology Uses in Education, Assignments, Social Networks
Direct linkHumphrey, William, Jr.; Laverie, Debbie; Shields, Alison – Journal of Marketing Education, 2021
We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the…
Descriptors: Marketing, Synchronous Communication, Academic Achievement, Comparative Analysis
Busch, Paul S.; Davis, Scott W. – Marketing Education Review, 2018
A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…
Descriptors: Marketing, Teaching Methods, Reputation, Metacognition
Stiles, Jennifer; McCulloch, Catherine – Community for Advancing Discovery Research in Education (CADRE), 2017
The Community for Advancing Discovery Research in Education (CADRE) Early Career Guide offers advice on becoming a successful researcher in the field of STEM education and a portrait of an early career researcher support program. The advice offered throughout the guide comes from experienced researchers who are part of the National Science…
Descriptors: STEM Education, Educational Research, Educational Researchers, Graduate Students
