Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

The proposed revisions to the "Australian Curriculum: Mathematics" highlight the importance of learning to mathematise, problem-solve and reason in real world contexts, including financial contexts. Through the Economics + Maths = Financial Capability research project, the authors have been imagining fresh ideas for connecting the…

Decades of research emphasize that information alone rarely influences environmental behavior. We addressed the question of, "what, then, does influence environmental behavior?" by asking more specifically: what factors mediate the relationship between learning about environmentally related issues and engaging in environmentally related…

The pandemic has left students feeling unmotivated and missing class collaboration, resulting in an opportunity to create community. Creating community often occurs when eating food with others. Building upon the need to create community and to help marketing educators create a lesson that easily conveys the nuances of the consumer behavior buying…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

How do artists and art educators who are engaged in regular thrifting view their consumptive practices? In this article, I draw on a small pilot case study and interview data from five artist--educators living in the southwestern United States and examine the motivations and habits of their thrift shopping practices. Findings shared by…

The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…