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Factors and Characteristics of Alumni Role Identity: Implications for Practice in Higher Education Fundraising and Alumni Relations
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Dillon, Jay Le Roux – ProQuest LLC, 2017
Now more than ever, colleges and universities are relying on funds raised from alumni to support their operations. At the same time, the percentage of alumni donors is in decline and new research suggests that higher education fundraising strategies are overly reliant on alumni behaviors and demographics as predictors of giving. A 2011 study by…
Descriptors: Alumni, Fund Raising, Donors, Higher Education