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Direct linkSandra La Torre; Juliette C. Désiron – Technology, Knowledge and Learning, 2024
Over the past decades, researchers have investigated the effects of multimedia design principles to enhance learning. These evidence-based principles are known to enable students to learn from multimedia resources and support cognitive processing. However, it is unclear if and which of these multimedia design principles are implemented in…
Descriptors: Video Technology, Teaching Methods, Instructional Materials, Multimedia Materials
Bolkan, San – Communication Education, 2019
This study examined students' ability to select and pay attention to appropriate learning material when exposed to an instructional lesson delivered with an animated PowerPoint presentation (i.e., information presented one part at a time instead of all at once). A total of 169 students were randomly assigned to watch a multimedia presentation that…
Descriptors: Multimedia Instruction, Visual Aids, Teaching Methods, Attention
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna – Journal of Marketing for Higher Education, 2017
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct…
Descriptors: Beliefs, Hypothesis Testing, Speech Communication, Dialogs (Language)
