Purpose: Agricultural extension services in poor countries often identify opinion leaders based on criteria such as wealth and social status. We explore the effectiveness of this top-down approach by analysing the role of so-called model and nodal farmers in the diffusion of malt barley in a highland community in Ethiopia. Research approach: We…

Purpose: Considering current debates on ecosystem services' effectiveness and the AIS/AKIS functioning, in this study we suggest a new, systemic way to evaluate extension systems (ESs). Using this model, we compared the effectiveness of ESs in three countries with essential differences but also characteristic similarities in their agricultural…