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Evans, W. Douglas; Thomas, Christopher N.; Favatas, Dionisios; Smyser, Joseph; Briggs, Jodie – Health Education & Behavior, 2019
The rapid growth and diffusion of digital media technologies has changed the landscape of market segmentation in the last two decades, including its use in promoting prosocial and behavior change. New, population-specific and culturally appropriate prevention strategies can leverage the potential of digital media to influence health outcomes,…
Descriptors: Public Health, Computer Use, Mass Media Use, Health Behavior