In the standard Proportion-Congruent (PC) paradigm, performance is compared between a list containing mostly congruent (MC) stimuli (e.g., the word RED in the color red in the Stroop task; Stroop, 1935) and a list containing mostly incongruent (MI) stimuli (e.g., the word BLUE in red). The PC effect, the finding that the congruency effect (i.e.,…

There is much evidence showing that the prospect of performance-contingent reward increases the usage of cuing information and cognitive stability. In a recent study, we showed that participants under reward conditions even continued using cues even when they were no longer predictive of the required response rule, even at the expense of higher…

Cognitive flexibility refers to various processes which enable behaviors to be modified on the basis of a change in the contingencies between stimuli or responses and their associated outcomes. Reversal learning is a form of cognitive flexibility which measures the ability to adjust responding based on a switch in the stimulus--outcome…

Within the domain of associative learning, there is substantial evidence that people (and other animals) select among environmental cues on the basis of their reinforcement history. Specifically, people preferentially attend to, and learn about, cueing stimuli that have previously predicted events of consequence (a predictiveness bias). By…

Three experiments investigated the learning of simple associations in a color-word contingency task. Participants responded manually to the print colors of 3 words, with each word associated strongly to 1 of the 3 colors and weakly to the other 2 colors. Despite the words being irrelevant, response times to high-contingency stimuli and to…