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Download full textCobb-Walgren, Cathy J.; Pilling, Bruce K.; Barksdale, Hiram C., Jr. – e-Journal of Business Education and Scholarship of Teaching, 2017
Marketing is often used to correct misperceptions and better align them with reality. Ironically, the discipline of marketing itself currently faces a misalignment between negative public perceptions of the field and the reality of marketing's vital role as a business function. The question this study addresses is: does this misalignment carry…
Descriptors: Undergraduate Students, Business Administration Education, Majors (Students), Marketing
